By Clarissa Louw
The Amazing Idea teetered nervously on the top left edge of the bookcase. Eager fingers had recently pried him out of his dust cocoon, but then hastily shoved him back onto the unstable shelf. He peered down at his weary creator who paced the worn path through the cluttered room. Another year gone by? The Amazing Idea, (or Amzi, as he no longer referred to himself as Amazing) marked the passing of the seasons by the thinning grey forest on the creator's head.
"Shh. The show's about start!" hissed Ol' Blue, the oldest of the boxed Ideas, so covered in dust, she could not see that this was going to be another re-run. Amzi heaved a deep sigh which blew off the top layer of Ol' Blue's dust, revealing she had once been fresh and green.
Three, two, one. On cue, the creator's melodrama lurched forward. "I did it! Got a view! YES, can you feel it? It's gonna go viral!" The predictable plot line always started with momentary bliss, followed up by a round of drinks, sound sleep, and the inevitable hangover of the five stages of grief.
Amzi clung to the edge of liminal space. He knew one more careless bump to the bookcase would topple this mausoleum.
"I am AMAZING! I deserve to be heard!" With a deafening scream in the creative world (a squeak faintly audible to human ears), the Amazing Idea catapulted off the shelf, sweeping up all of the boxed Ideas in one sonic WOOSH!
At this defining point in time, the creator experienced what some call, the "awakening", or "aha moment". However, worldwide publications would most often cite his famous quote, "It was like being crushed by a mad bookcase of amazing ideas."
Share your story! Engage your audience. Reach them on a personal level through visual storytelling.
I work with fellow freelance creatives from our filmmakers' consortium, FIFO. Get started by connecting with a team that will transform your amazing idea (your product, service, song, etc.) into a powerful visual story.
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